Latest Innovations
Introducing Sova Soul — a Canadian-made mattress created in collaboration with a local artist, supporting community and Canadian craft.
A mattress that
Supports Local Artists
Supports Our Community
Supports Canadian Products
At Araam, we believe in innovation, collaboration, and community. That is why we have invented Sova Soul. A Canadian-made mattress created in collaboration with a local artist to design a one-of-a-kind mattress border, with a portion of all proceeds going directly to a non-profit organization, Esquao, The Institute for the Advancement of Aboriginal Women (IAAW).
Sova Soul
A Canadian-made mattress, designed in collaboration
Sova Soul
About The Artist
Lance Cardinal (He/Him/His) is a proud 2-Spirit First Nations member of the Bigstone Cree Nation in Treaty 8 territory. His home community is Calling Lake, AB. His ceremonial given name is Fire Bird and his artist name is ᐊᐧᒐᐢᐠ, meaning wacask (Wa-chusk) or muskrat. Lance Cardinal’s multidisciplinary skills and his connection to his culture has honoured him the opportunity to work with international organizations all over western and central Canada. Lance has been working for almost 30 years in the fine arts industry. His incredible journey has given him knowledge as an artist, designer, director, producer, performer, miniaturist, concept artist, choreographer, teacher, photographer, and philanthropist.
About The Charity
We have chosen to donate a portion of all proceeds directly to Edmonton’s IAAW - Esquao Youth Leadership Program. Esquao, The Institute for the Advancement of Aboriginal Women (IAAW) is a non-profit organization that recognizes the role, value, and achievement of Aboriginal women in society and raises awareness about the challenges and obstacles they face. IAAW offers several youth leadership development projects to build skills and confidence in young women aged 13-17 years old. This includes personal safety activities, presentations by community leaders, connections to community resources, providing opportunities for community involvement, as well as personal skills development.
